Over the last semester I feel as though I have learned a lot of information in my Consumer Behavior class. To be honest I never really retain information through many courses, but for some reason I was able to retain a good amount of information.
In terms of marketing I have pulled out a lot of information that I know I will continue to remember throughout further years. The most important part of this semester is the fact that all the information taught was relevant to real life experiences and real life lessons that almost all of us go through or will go through everyday. Now when I travel and I see advertisements all over the area I tend to think "who is this ad targeting?" "is this a reference group?" and many more questions.
Overall the most beneficial aspect of Consumer Behavior for me is now understanding why people buy the things that they buy; hence the name of the book "What We Buy, and Who We Are." This book allowed for an in depth understand about the things that we buy and the background information as to why we buy those certain items. I enjoy now knowing that when I pick up a CD that is on the end of an aisle, and purchase it, that is because I am an impulse shopper.
Consumer Behavior is important to classifying what type of consumer every person is and how marketers have the ability to target those consumers.
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