PRIZM Cluster

What's my PRIZM look like....

Town and Country - I would say my family and myself are definitely part of the Town and Country part of America, in that we live no where near a city.

To descirbe which PRIZM I belong to, I used a lot of information from my mom. Since all of my siblings and I are in college I did not know whether to call my home an "empty-nest" or not. In the end I spoke with my mom and she told me that yes it is an empty-nest but there isn't a week that goes by where my parents do not see one of us. In that case, I chose to say that my PRIZM is either Kids & Cul-de-Sacs or Fast Track Families.

Mostly I related my family to Fast Track Families because we are always on the go. It says that parents are now leaning towards "buying the latest technology with impunity." Just recently I talked with my mom and she was telling me all about her iPad that she just bought, and the Roomba Vacuum that cleans the house on it's on. Then my dad said that they just installed a new irrigation system in our yard and they are looking to buy new cars. It's amazing that once your youngest child goes to college they spend more time with electronics, but when we asked them to play games with us in prior years they would say "no electronics run peoples lives." Funny how that turned out Mom and Dad.

Aside from that I have also classified ourselves at the Young Accomodators. This is the second tier on the cake where you are not the wealthy snob at the top that flaunts their money, nor the less affluent tiers on the bottom two levels. It's a good median point, and proves to satisfy my PRIZM perfectly.

This exercise was interesting, but I did not enjoy it so much. It gets a little too personal and I find it difficult to want to put information about my family on here that proves our family status and economic status.