Everyone knows there is a certain way people dress when they come from Cape Cod, Nantucket, and Martha's Vineyard. In my case, I find that many of my friends like to pick on some of the clothes I wear. Recently I made a purchase from Vineyard Vines, a Martha's Vineyard store that is known for their "preppy" like clothing that always makes people turn their heads when someone wears them.
This purchase was similar to many purchases I had made before but the thing that was different was the location that I would be wearing them. It was a bathing suit that was bright orange with sailboats on them. Sounds ordinary, until you wear them off Cape and here at school. While wearing these shorts, I felt the "purple cow" factor and realized that what made my shorts remarkable, was the fact that no one else was wearing them and they were different from what students here considered "normal."
I like my shorts and although they are different from what other people wear, knowing Seth Godin's criterion about "remarkable" makes it easier to know that they are not only different but they are remarkable.
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